WALGREENS PHOTO CARDS | CUSTOM ILLUSTRATIONS, TYPOGRAPHY & ART DIRECTION
CUSTOM DESIGNED CARD ILLUSTRATIONS FOR ALL OCCASIONS
A initiative to create a in-house line of invites, greeting cards, photo book graphics, tote bags, and photo books named, WellWishes, was developed and directed on the Photo team with smashing success. I designed custom wedding invites, birthday, to halloween greeting cards, starting with sketches, copywriting, and then hand-drawing graphics using a stylus, and sliced each card in production for the card software before being published on the site. I also managed and art directed contract designers which allowed us to create hundreds of app, kiosk and web templates, while collaborating with Merchandising to identify market trends and expansion business objectives for WellWishes. The line of invites resulted in best selling designs tracking over 12+ months with 50,000+ units sold and GDUSA 2013 American Graphic Design Awards for Design Excellence.